CRM Research

  Exceeding or Misleading Customer Expectation? - Delivering on the promise of customer-focused communication.  
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Broadsystem is a strong believer in comprehensive integrated multi-channel customer contact. It was the apparent lack of pragmatic, quantifiable research that can be referred to in the area of CRM – specifically in how well leading UK companies were performing, that led to this research, into the area of multi-channel communications to identify the criteria underlying successful CRM within companies.  This report summarises the outcomes of this research.

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