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THE PATH TO INDIVIDUALISATION: A White Paper produced by Broadsystem examining the development of Marketing Communications from Personalisation to Individualisation.

MARKETING CAMPAIGNS ARE NOT ENOUGH: A White Paper looking at how to increase the relevance of your marketing programmes by moving from business-directed-push to customer-implied-pull marketing

	SUCCESSFUL FUNDRAISING: A White Paper looking at how the achievement of fundraising objectives depends on recognising and acting on the interaction modes that are most effective with your supporters

	CRM research from Broadsystem in association with Cranfield School of Management shows some worrying gaps in leading companies CRM capability...>