Case studies

Everything Broadsystem does for clients is focused on releasing sustainable streams of customer value. The list of companies who are benefiting from our integrated marketing capabilities is growing by the day. Our client portfolio includes many of the UK’s leading organisations, for example:

	Media companies where we typically manage ongoing customer management and subscriber management programmes to increase number and value of customers.
	Government organizations who are responsible for consumer information and awareness campaigns and support services.
	Travel, leisure and entertainment organistions who have significant requirement to retain and grow customers as part of ongoing customer value management programmes.
	Organisations who are marketing to other organisations (B2B) using insight and targeting based on customer data.
	Our online data cleansing service, Broadata, services businesses across all major sectors.

Example case studies

A major government employer had a requirement to ensure an effective multi-channel recruitment capability was in place to provide a high quality touchpoint for prospective candidates and to maximise the conversion ratios for target trade groups. Broadsystem put in place a multi-skilled contact centre team which reflected the profiles of a typical recruit. The contact centre team work closely with the client’s recruitment teams and this is facilitated through an appointment setting system which Broadsystem put in place. A 200% increase in response resulted, for example from web based lead generation activity. All leads can be tracked and reported in real time.

For a national newspaper organisation, Broadsystem created and managed an ongoing marketing programme for a number of its key titles. The programme is driven through a centralized customer management warehouse and includes analysis and planning, subscription management service, payment processing, dynamic email campaigns and fulfillment of voucher and print materials. As a result of this service, the subscriber base increased by 250%, average subscriber value increased by 30% over target and cross-selling conversion exceeded target by 50%.

Find out how Broadsystem’s award-winning, multi-channel marketing services can help you optimise your customer relationships and improve your marketing ROI, please contact us.